Buyer's guide
Pay Per Lead Companies — How To Compare Them Before You Buy
Most pay per lead companies quote a headline price and hide the terms that decide whether the leads are worth anything. Below is the checklist we would use ourselves, and exactly how we answer each point — so you can hold every provider you speak to, including us, to the same standard.
- Exclusive — never resold
- Delivered in under 60 seconds
- No retainer, no minimum term
What you receive in every lead
No blank forms and no name-and-number-only records. Each lead lands with enough context for your team to quote on the first call.
- Exclusivity: is the lead sold once, or to three or four competitors at the same time?
- Qualification depth: was a human on the phone, or is it a raw web form?
- Replacement policy: what counts as invalid, and how long do you have to report it?
- Contract terms: retainer, minimum term and cancellation notice
- Delivery speed: seconds to your CRM, or a spreadsheet at the end of the week
- Compliance: consent record, call recording and the lawful basis for contact
- True cost: price per lead divided by your close rate, not the sticker price
What we screen out before you pay
A lead is only billable when it clears every criterion below. Anything else is discarded at our cost.
- We sell every lead to one buyer only and never resell or recycle it
- A trained agent qualifies every lead on the phone and the call is recorded
- Any lead that misses the written criteria is replaced free, no argument
- No retainer, no minimum term, cancel whenever you like
- Delivery inside 60 seconds by SMS, email or CRM push
- Consent, source and timestamp supplied with every record
How your pay per lead companies are produced
We agree what a billable lead is
Before a single call is made we write down your territory, minimum job value, disqualifiers and the exact fields a lead must contain. That definition is what we bill against — nothing outside it is ever invoiced.
We generate and verify demand
Intent search, paid placement and outbound calling feed one funnel. A trained agent then speaks to every prospect, confirms the detail and records the call, so the lead you receive has already been through a human.
You get it first, and alone
Qualified leads are pushed to your phone, inbox or CRM within 60 seconds. One lead, one buyer — never shared, never resold, never recycled into an aged data file.
Indicative pricing
£25–£150
per exclusive, qualified lead
Our range across all verticals. Any provider quoting a single flat price for every industry is not qualifying to a standard worth paying for.
Your exact price is fixed before the campaign starts and does not move. There is no setup fee, no retainer and no minimum term — leads that fail the criteria above are credited and replaced when reported within 72 hours.
Get your exact priceBuyer's guide: frequently asked questions
Related lead generation services
Ready to buy pay per lead companies?
Tell us your territory, your minimum job value and how many leads a week you can work. We will come back with a fixed price per lead and a start date — usually inside 48 hours.