Pricing benchmarks
Cost Per Lead Benchmarks By Industry — What Exclusive Leads Actually Cost
Published cost-per-lead averages mix shared, aged and exclusive data, which is why they are useless for budgeting. The bands below are what an exclusive, phone-qualified lead sold to a single buyer actually costs in each vertical, and how to translate that into a cost per signed customer using your own close rate.
- Exclusive — never resold
- Delivered in under 60 seconds
- No retainer, no minimum term
What you receive in every lead
No blank forms and no name-and-number-only records. Each lead lands with enough context for your team to quote on the first call.
- HVAC: £45–£120 per exclusive install or replacement enquiry; service calls lower
- Solar: £60–£180, screened on ownership, roof suitability, energy spend and financing
- Personal injury: £150–£900 per qualified case enquiry or live transfer by case type
- Commercial cleaning and janitorial: £45–£160, priced against recurring contract value
- Moving: £30–£90 for local, higher for long-distance and corporate relocation
- Pest control: £25–£70; recurring plans justify the top of the band
- Landscaping: £30–£95, with design-build enquiries well above maintenance
- Account-based marketing: £150–£400 per qualified account contact or meeting
What we screen out before you pay
A lead is only billable when it clears every criterion below. Anything else is discarded at our cost.
- Compare exclusive against exclusive — a shared lead at half the price is not cheaper
- Divide price per lead by your close rate to get cost per signed customer
- Weigh recurring revenue: a cleaning or pest contract pays back over years
- Include the cost of speed — leads called after an hour close far less often
- Count replacements: a provider that never credits a bad lead is charging more than it looks
How your cost per lead benchmarks are produced
We agree what a billable lead is
Before a single call is made we write down your territory, minimum job value, disqualifiers and the exact fields a lead must contain. That definition is what we bill against — nothing outside it is ever invoiced.
We generate and verify demand
Intent search, paid placement and outbound calling feed one funnel. A trained agent then speaks to every prospect, confirms the detail and records the call, so the lead you receive has already been through a human.
You get it first, and alone
Qualified leads are pushed to your phone, inbox or CRM within 60 seconds. One lead, one buyer — never shared, never resold, never recycled into an aged data file.
Indicative pricing
£25–£900
per exclusive, qualified lead
Our own range across every vertical we run. Any provider quoting one flat price for all industries is not qualifying to a standard worth paying for.
Your exact price is fixed before the campaign starts and does not move. There is no setup fee, no retainer and no minimum term — leads that fail the criteria above are credited and replaced when reported within 72 hours.
Get your exact pricePricing benchmarks: frequently asked questions
Ready to buy cost per lead benchmarks?
Tell us your territory, your minimum job value and how many leads a week you can work. We will come back with a fixed price per lead and a start date — usually inside 48 hours.