Performance pricing
Pay For Performance Lead Generation — You Pay For Output, Not Activity
Retainer agencies bill for effort and hand you a report. Pay for performance inverts that: we carry the media cost, the calling cost and the risk, and invoice only when a lead meets the definition you signed off in writing. If the campaign underperforms, that is our problem to fix, not your invoice to pay.
- Exclusive — never resold
- Delivered in under 60 seconds
- No retainer, no minimum term
What you receive in every lead
No blank forms and no name-and-number-only records. Each lead lands with enough context for your team to quote on the first call.
- A written definition of a billable lead, agreed before launch
- All media, tooling and calling costs carried by us
- Exclusive delivery — one lead, one buyer, never resold
- Free replacement of anything that misses the agreed definition
- Weekly reporting on volume, cost per lead and disqualification reasons
- Daily and monthly volume caps so cash flow stays predictable
What we screen out before you pay
A lead is only billable when it clears every criterion below. Anything else is discarded at our cost.
- Your offer has a proven close rate on inbound enquiries
- Someone can respond to leads inside working hours
- Average customer value supports a per-lead price in your vertical
- You can commit to a test batch large enough to be statistically honest
- Qualification criteria can be written down and audited
How your pay for performance lead generation are produced
We agree what a billable lead is
Before a single call is made we write down your territory, minimum job value, disqualifiers and the exact fields a lead must contain. That definition is what we bill against — nothing outside it is ever invoiced.
We generate and verify demand
Intent search, paid placement and outbound calling feed one funnel. A trained agent then speaks to every prospect, confirms the detail and records the call, so the lead you receive has already been through a human.
You get it first, and alone
Qualified leads are pushed to your phone, inbox or CRM within 60 seconds. One lead, one buyer — never shared, never resold, never recycled into an aged data file.
Indicative pricing
£25–£150
per exclusive, qualified lead
Per qualified lead. Appointment-based pricing is available where a booked, attended meeting is the better unit to buy.
Your exact price is fixed before the campaign starts and does not move. There is no setup fee, no retainer and no minimum term — leads that fail the criteria above are credited and replaced when reported within 72 hours.
Get your exact pricePerformance pricing: frequently asked questions
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Ready to buy pay for performance lead generation?
Tell us your territory, your minimum job value and how many leads a week you can work. We will come back with a fixed price per lead and a start date — usually inside 48 hours.