Industry leads
Enquiries screened for the service you sell, the territory you cover and the work you want.
Explore this model
Pay Per Lead Services Agency · Part of Pearl Lemon Group
Buy exclusive, qualified leads in your target market
Agree qualification criteria upfront. Pay for leads or B2B appointments that meet your programme agreement.
Tell us your industry, location and approximate lead volume. You can request a tailored quote without booking a call.
- Your market and criteria
- Lead or appointment models
- Terms agreed before launch
Availability, exclusivity, qualification and replacement terms are confirmed in your programme agreement.
Choose your buying model
What does your sales team need next?
Qualified B2B appointments
Conversations with relevant business buyers. Agree role, company fit, meeting purpose and attendance rules.
Explore this modelEnterprise programmes
Plan multiple markets, delivery requirements, reporting and procurement terms with your team.
Explore this modelChoose the handover your team can work
A lead, a meeting and a call are different purchases
Compare the billable event, not just the quoted unit price. None of these models makes a sale certain; your follow-up capacity and agreed acceptance criteria matter.
An enquiry record
Pay per lead
You can contact and qualify enquiries yourself.
Define the required contact fields, stated need, territory, permission to contact and duplicate window. Agree whether acceptance or delivery triggers billing.
Explore pay per leadA sales meeting
Pay per appointment
You need a relevant conversation with a business buyer.
A calendar booking is not attendance. Specify buyer role, company fit, meeting purpose, attendance evidence and how cancellations or reschedules affect billing.
Explore pay per appointmentA connected phone enquiry
Pay per call
Your intake team can answer and assess calls promptly.
Specify service intent, caller location, routing hours and connection evidence. If duration is a filter, agree it explicitly; a long call alone is not qualification.
Explore pay per callInvalid records, credits and refunds
Propose exclusions for duplicates, incorrect contact details, out-of-territory enquiries and records without the agreed contact permission. A lost sale does not by itself invalidate a lead. Before launch, agree a dispute window, required evidence, review owner and remedy: replacement, credit or refund only where the signed terms provide for it.
Attribution and contract review
Agree unique record IDs, source and delivery timestamps, CRM matching, the attribution window and treatment of existing accounts or repeat enquiries. Keep billable-event evidence separate from your closed-sale attribution. Qualification, exclusivity, volume, setup costs, cancellation and remedies need business signoff in the campaign contract; this guide is not that contract.
Define the lead before you buy it
Start with the work you want to win. Agree geography, buyer fit, stated need, timing and permission to contact. Decide how your team will receive and follow up on each enquiry.
Proposed replacement terms
For a lead outside the written criteria, propose a documented review and replacement or credit process. The reporting window, evidence required and exclusions need agreement. Losing a sale alone does not mean a lead was unqualified.
How pricing & qualification work Model your break-even cost per lead Plan lead or meeting volumes Lead quality & replacement principlesHypothetical commercial cleaning enquiry
- Contact
- Anonymised facilities decision-maker
- Territory
- Example: Greater London
- Requirement
- Recurring office cleaning
- Timing
- Considering a supplier review
- Qualification
- Confirm decision role, site needs and contract timing
- Contact permission
- Confirm and document before any handover
- Handover
- Agreed fields, source and follow-up owner
Demonstrates a possible qualification schema, not inventory, results or a customer endorsement.
A practical process, not a blind lead purchase
- 01
Scope
Tell us your market, buyer type and sales capacity.
- 02
Agree
Review qualification, pricing, exclusivity and disputed-lead terms.
- 03
Launch and review
Agree a delivery plan, follow up promptly and review fit against your criteria.
Explore lead generation services
View all servicesPPL Call Services
High-intent inbound calls routed straight to your sales line — billed per qualified call.
Learn morePPL Telemarketing Services
Trained agents dialling your ideal customer profile and handing over conversation-ready prospects.
Learn morePPL Appointment Setting Services
Confirmed meetings placed directly into your calendar with decision-makers who show up.
Learn morePPL Targeted B2B Services
Account-led B2B lead generation built around firmographics, intent signals and buying triggers.
Learn moreFind your industry or buying model
Explore the requirements for your market, then confirm availability and programme terms with our team.
Questions worth asking before you commit
What counts as a qualified lead?
The written criteria agreed for your programme: service requirement, territory, contactability, consent and any budget or timing filters. A lead is an opportunity, not a guaranteed sale.
Are the leads exclusive?
Request exclusivity when we scope the programme. Confirm whether it applies to the lead, account or territory, and for how long, in your agreement.
What if a lead misses the criteria?
A proposed replacement process checks duplicates, incorrect details and out-of-area enquiries against the agreed definition. Reporting windows, evidence, credits and replacements must be agreed before launch.
What will it cost?
Industry, territory, qualification depth and buying model affect the proposal. Read how pricing works and model your numbers with the free calculator, then request a quote for your criteria.
Can a small business enquire?
Yes. Founder-led teams and startups can enquire alongside established buyers. Tell us your target market and follow-up capacity; programme fit and availability are discussed individually.
What commitment is required?
Minimum volumes, setup work, retainers, notice periods, cancellation and service levels depend on the programme. Confirm these in writing; no universal no-lock-in or refund promise applies.
Your next step
Check Lead Availability & Pricing
Tell us your ideal customer profile (ICP), target geography and what makes a lead acceptable. Add your contact details so the team can review fit and follow up manually; early-stage enquiries are welcome.
We will discuss fit and terms, not promise stock, a close rate or a guaranteed return.
Prefer a conversation? Book a 20-Minute Call US: +1 (650) 278-4421All contact options