How we define, check and stand behind a lead

What makes a lead billable

Before launch we write down what a lead must contain for your programme: the service needed, the territory, contact details that work, and any filters you set such as budget, timing or company size.

A lead is billable only when it matches that written definition. A lead is an opportunity to sell, not a promise of a sale.

What we exclude

Duplicates of a lead you already received from us, contacts outside your agreed territory, wrong or disconnected numbers, people who say they never asked to be contacted, and anyone on a suppression list you give us.

Your own exclusions (existing customers, competitors, specific postcodes) are added to the written definition.

Replacement and disputes

If you think a lead does not meet the definition, flag it within the window agreed in your terms and say which criterion it fails.

We review the record, any call recording and the consent capture. If it fails the definition, it is replaced or credited under your agreed terms. If we disagree, we show you the evidence and discuss it. The exact window and remedy are set in your agreement, not on this page.

Consent and privacy

Each lead should carry a record of how and when the person agreed to be contacted. We review consent wording with you before launch.

Regulated sectors such as insurance, legal and finance have their own rules. We discuss those rules with you, but you stay responsible for meeting your own regulatory obligations. Nothing here is legal advice.

Escalation

Raise lead quality concerns with your account contact first. If it is not resolved, email info@pearllemongroup.com with your programme name and the lead references.