Lead Programme Planner

Work out how many leads or appointments your sales team needs, model example spend scenarios and generate a requirements brief. Everything runs in your browser.

Programme inputs

Lead modelIndustryRegion / territoryCurrencyMonthly new-customer sales targetClose rate from qualified lead (%)Average deal value (£)Gross margin (%)Staff follow-up capacity (leads/month)How many leads can your team realistically follow up each month?Monthly budget (£, optional)Example CPL for modelling (£, optional)Enter a CPL you have been quoted or want to test. This is not a live price.

Programme plan

Fill in the inputs and press Plan to see your requirements and scenario.

How to use this planner

Start with the number of new customers you want each month and your close rate from qualified leads. The planner calculates how many leads or appointments your team needs to hit that target.

If you choose the B2B appointments model, add your meeting show rate — the percentage of booked meetings that actually take place. The planner adjusts the raw appointment volume accordingly.

Enter an example CPL to see what that volume would cost and whether the economics work at your margin and deal size. The spend scenario is illustrative — actual pricing depends on industry, territory, qualification depth and programme terms agreed with your provider.

Copy and share the brief

The requirements brief summarises your inputs in a format you can paste into an enquiry, share with your team or bring to a scoping call. It contains no personal data — only the programme parameters you entered.