Pay per sale & pay per install
Pay Per Sale Lead Generation — You Pay When The Sale Lands
Pay per sale is the most demanding way to buy marketing and the least risky way to fund it. We carry the media, the calling and the qualification cost, and invoice against the outcome you agreed in writing — a closed sale, a confirmed install, or an attended meeting. It works when your close rate and reporting are solid enough for both sides to trust the number.
- Exclusive — never resold
- Delivered in under 60 seconds
- No retainer, no minimum term
What you receive in every lead
No blank forms and no name-and-number-only records. Each lead lands with enough context for your team to quote on the first call.
- A written definition of the billable outcome — sale, install or attended meeting
- All media, tooling and telemarketing costs carried by us
- Exclusive delivery: one prospect, one buyer, never resold
- Shared reporting on delivered volume, conversion and disputed outcomes
- Agreed reconciliation cycle so invoices match your CRM, not our claims
- Volume caps so cash flow and capacity stay predictable
What we screen out before you pay
A lead is only billable when it clears every criterion below. Anything else is discarded at our cost.
- A proven close rate on inbound or telemarketed enquiries you can evidence
- CRM or dispatch reporting we can reconcile against
- Average order or contract value large enough to fund performance pricing
- Capacity to respond to prospects the same day
- Willingness to start on per-lead pricing while both sides learn the real numbers
How your pay per sale lead generation are produced
We agree what a billable lead is
Before a single call is made we write down your territory, minimum job value, disqualifiers and the exact fields a lead must contain. That definition is what we bill against — nothing outside it is ever invoiced.
We generate and verify demand
Intent search, paid placement and outbound calling feed one funnel. A trained agent then speaks to every prospect, confirms the detail and records the call, so the lead you receive has already been through a human.
You get it first, and alone
Qualified leads are pushed to your phone, inbox or CRM within 60 seconds. One lead, one buyer — never shared, never resold, never recycled into an aged data file.
Indicative pricing
£150–£1200
per exclusive, qualified lead
Per closed sale or confirmed install. Home services and security installs sit at the bottom of the band; B2B contracts, finance and legal at the top. Most programmes start per lead and move to per sale after a validation period.
Your exact price is fixed before the campaign starts and does not move. There is no setup fee, no retainer and no minimum term — leads that fail the criteria above are credited and replaced when reported within 72 hours.
Get your exact pricePay per sale & pay per install: frequently asked questions
Ready to buy pay per sale lead generation?
Tell us your territory, your minimum job value and how many leads a week you can work. We will come back with a fixed price per lead and a start date — usually inside 48 hours.